Adding an extra dimension to enrich the sensory experience for visitors of La Maison du Gruyère.

Our mission was to design a captivating journey that guides visitors through the stages of transforming milk into Gruyère AOP. This unique experience was intended to both inform and entertain visitors, making their visit to La Maison du Gruyère more engaging and memorable.

An interactive journey and immersive games

The adventure begins at the entrance of La Maison du Gruyère, where visitors are invited to personalize a virtual drop of milk using their phones. This drop of milk will accompany them throughout the visit, guiding them through the fascinating process of transforming milk into cheese. At reception, visitors receive a medallion shaped like a drop of milk, which will serve as a key to activate various interactive elements throughout the journey.

First, visitors scan their medallion at a video terminal where their personalized drop of milk appears to welcome them and explain its interactive role during the visit. The highlight of the experience lies in two arcade stations shaped like cows, equipped with stools evoking traditional milking stools for total immersion. Visitors take their seats and use handles resembling cow teats to control the games, making the experience tactile, fun, and unique. Each mini-game presents a key aspect of the milk-to-Gruyère journey:

• Producing milk: Guide a cow to graze in a pasture, consuming as much grass as possible within a set time to produce the maximum amount of milk.
• Transforming milk into cheese: Follow the instructions of master cheesemakers to transform milk into the finest Gruyère AOP through their expert techniques.
• Sorting by maturation: Sort Gruyère AOP wheels by their maturation stage as they move along a conveyor belt, correctly identifying or sending them back for further aging.

These games are designed to be intuitive and highly engaging, providing visitors with an educational and entertaining experience through exhilarating gameplay, all while sitting on a traditional milking stool.

We’re cheesy with anticipation for the results

We warmly thank La Maison du Gruyère for entrusting us to transform their visit into a playful and interactive adventure, and we are confident that this innovative experience will captivate visitors. The design of this experience has already generated considerable enthusiasm, and we eagerly await the first results after the official project launch in late July.

Photo below (from left to right) :
Christine Raboud, Marketing Commission La Maison du Gruyère
Azizah Boo, Yuzzzu Associate Director
Fabienne Porchet, Director of La Maison du Gruyère
Quentin de Lattre, Gamification Strategist Yuzzzu
Raphaël Thomet, Miss Camping event communication
Marie L'Homme, Marketing Commission La Maison du Gruyère